There are several options on how to create an effective logout experience on your Gmail account. Adding your own signature to the desktop is a simple process.
Once you've inserted the signature on your desktop, be sure to put it somewhere else where you send emails for a consistent experience. You will need to make the Gmail app signature equal to the desktop signatures on your account to ensure brand consistency. Luckily you can, in the Gmail ioS application. Use the same signature on the mobile device you use on the desktop via a simple toggle option. For their Gmail mobile signature, iPhone users can learn how to add signatures in the Gmail app here.
Android signatures are also a simple process, with instructions here. Unfortunately, in Gmail's Android signature, HTML is not supported, which means that the signature will need to be text-based.
Easy, right? But how do you make it an effective branding tool and how do you make this process scalable in an organization?
You can find free email signature templates for Gmail in various places online. We recommend checking our own Sigstr option. This Gmail signature generator can get you started on an effective and branded signature by simply entering a few pieces of your personal and company information. We give you the option to enter your own campaign banner and offer several free email signature templates. Download examples of what works best, what doesn't, and what some of our customers are doing in our Email Signature Marketing report.
The fact is, if you are a marketer, it is unrealistic to expect everyone in your company to go to this generator and follow these steps, especially if you want the option to change banners as new content is promoted, new events are and initiatives are changing. That's where you can take advantage of a simple but scalable option: create HTML signature. Gmail allows HTML input into the signature editor, and services like Sigstr allow you to scale and implement that HTML email signature code seamlessly for all your employees. With the click of a button, you can centrally send your email signatures to each employee, requiring zero action on your part, and seamlessly change banners from our Sigstr app whenever you want.
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